Kwang Zacky's profileKwang Nguyen's profile

TỨ (THE "FOUR"TUNE IN VIETNAMESE CULTURE)

Multiple Owners
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TỨ (GROUP OF FOUR)

Tứ (Group of Four) has been attached to full of fortune in Indochinese Culture, including Vietnamese. Tứ is usually depicted under the form of art, decoration, ornament in interior design such as Tố Nữ, Tứ Bình, ... When a family display Tứ Panels in their house, they would receive fortune. It can also be used in gifting to greet other in some of important occasions in the year. Therefore, with the personality of the giftbox brand Ernest and Martha, the Tứ concept can be pushed even further.
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Advertising art direction brand identity creative design label design
Advertising art direction brand identity creative design label design
Advertising art direction brand identity creative design label design
Advertising art direction brand identity creative design label design
Advertising art direction brand identity creative design label design
Advertising art direction brand identity creative design label design
Advertising art direction brand identity creative design label design
Advertising art direction brand identity creative design label design
Advertising art direction brand identity creative design label design
Advertising art direction brand identity creative design label design
Advertising art direction brand identity creative design label design
Advertising art direction brand identity creative design label design

This is an assignment from Art Direction Course developed by RMIT University
There is no infringement to copyright. All is used for education purpose
 
Tool used: Photoshop, Illustrator, Indesign
TỨ (THE "FOUR"TUNE IN VIETNAMESE CULTURE)
Published:
Kwang Zacky's profileKwang Nguyen's profile
Multiple Owners

Owners

Kwang Zacky's profile
Ho Chi Minh City, Vietnam
Kwang Nguyen's profile
Ho Chi Minh City, Vietnam

TỨ (THE "FOUR"TUNE IN VIETNAMESE CULTURE)

Published:

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